20 Best Insurance Blogs You Should Be Reading

December 20, 2016 in SMB Resources, Top Local Agency Marketplace, Uncategorized

Insurance marketing is something that many agents struggle to understand. This listing of 20 of the best insurance marketing blogs is a great resource for new marketers and agents who are also marketing professionals looking to expand their skill set to include marketing specific to insurance agents and insurance businesses. Our list includes blogs that are with traditional insurance marketing, digital marketing, and social marketing. Let’s get started!

www_insurancesplash_com_blog_1. Insurance Splash is a marketing resource blog that focuses on helping insurance companies and insurance agents improve their marketing with helpful how-to blogs and blog tips on topics such as sales tips, referral marketing, value selling, and cross-selling. This is a perfect blog for anyone who wants to better understand their options for marketing or to find resources that will help ensure that their marketing efforts are complete. Expect updates about 4-5 times per month.

https-leadpops-com-blog-800x600b1024x7682. leadPops is a weekly updated marketing blog that focuses on the insurance & real estate industries, employing a variety of content types to educate, entertain, and inform marketers on the latest and greatest in the insurance and real estate spaces. With fun, colorful infographics and easy-to-digest content, this is a great one to keep on your list for some Monday morning reading in the office. Expect posts once a week.

smartspublishing_com_blog_3. Smarts Pro Marketing is also known as Smarts Pro Marketing and their blog is richly populated with blogs that are comparisons of current market conditions. Expect topics on the psychology of selling, why selling like a commodity is a mistake and even marketing basics such as how to write the perfect sales oriented newsletter. This blog is perfect for the experienced marketing professional who wants to find new niche marketing ideas to increase their target market. Expect blogs 3-5 times per month.

blog_agencyrevolution_com_4. Agency Revolution Blog offers a different perspective from many insurance blogs. Expect blog posts on the intricacies of the relationship between agents and their customers, customer retention, and managing the ongoing stream of value marketing. The blog is published 1-2 times per month and sometimes skips a month. No worry there, the information in each blog is deep enough that you might need that month to consider, evaluate, and apply the insight to your own marketing strategy.

www_inboundinsurancemarketing_com_blog5. Inbound Insurance Marketing Blog is a snappy, full-of-details type of blog that offers outstanding tips on how to produce stellar insurance copy and content. Expect topics such as B2B drivers and buyers decisions, tools that fuel market growth, and how to overcome writer’s block. This blog is perfect for anyone who has marketing that is doing “okay” but not performing well. The insider-like tips are a perfect checklist that helps turn an average marketing strategy into a winner. Expect blog quarterly.

www_iii_org_insurance-topics6. Insurance Information Institute Insurance Topics Page (blog) covers everything from homeowners insurance and automobile insurance to special insurance coverage and includes videos too. The blog is perfect for people who create insurance content or who publish their own blog on insurance topics. The site serves as a great resource for the insurance industry. Expect regular updates in both article or video format.

agencymarketingmachine_com_blog_7. The Agency Marketing Machine blog is a robust resource chock-full of case studies, infographics, walkthroughs, and a wealth of other educational material for insurance marketers. Whether you’re an expert marketer, or only just beginning to explore the insurance marketing world, Agency Marketing Machine is a great resource to start with. Expect multiple posts per week.

blog_agentbrandingsystem_com_topic_blog8. Agent Branding System Blog is nearly every other day. This is a blog that is chalked full of marketing inspirations and key insider-type details about the insurance industry. The blog is perfect for anyone who is running a beginning to an advanced marketing campaign and who wants to find the emerging trends within the industry. This is a great resource for steering an insurance marketing strategy and to help you find new ways to reach new, existing, and past customers.

blog_reduceyourworkerscomp_com_9. AMAXX Workers Comp Resource Center Blog is the place to go for any agency who offers workers comp insurance and who wants more detailed information about the industry. Expect blogs at least daily and sometimes multiple posts per day. The blog’s topics range from issues within the California worker’s comp market such as dealing with Cal/Osha, and CA’s OAL approvals to national worker’s comp issues such as how to understand or formulate a risk management plan, high-risk companies with multiple infractions, or reviews of national conferences.

www_naifa_org_news-publications_naifa-blog10. The National Association of Insurance and Financial Advisors blog is published about every two weeks. The blog focuses on NAIFA and their activities, but there is plenty of information here for outside agencies to find inspiration and emerging trends. Expect topics such as the Department of Labor’s guide to fiduciary rule and its lack of clarity, financial exploitation rules as they apply to seniors, and health exchanges. This is a perfect blog for anyone who needs help with big topics or who wants to add big topics of national concern to their marketing or lead generation campaign.

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